Over 30 years of research experience

Impulse Research Corp.

Overview

Impulse Research, a full-service public opinion and marketing research firm, has significant experience and expertise in all public opinion research methodologies, including quantitative (surveys) and qualitative (focus groups and depth interviews). Since 1982, Impulse Research has used in-person, mail, telephone and Internet interviewing to tackle national and regional research studies for a variety of PR firms, major corporations, government agencies and professional organizations among respondents in the US, Canada and other English-speaking countries

In 1994 we initiated the CyberPulsetm division for the purpose of conducting on-line surveys and other types of Cyber Research. Since then we have conducted thousands of on-line projects.

In 2001 we introduced the CyberPulseTM omnibus (multi-client) survey which provides the ability to quickly, accurately and affordably poll a representative sample of 1,000 men and women in the US.

We publish the Impulse Survey of Focus Facilities an annual directory of focus group conference/viewing rooms throughout the world, with user-ratings by moderators and researchers.

 

Impulse Research Principals

Bob Novick and Varda Ullman Novick have over 40 years of professional research and polling experience. Their backgrounds include university teaching positions in New York and California, research positions at major consumer products and advertising firms, as well as positions in broadcasting, public relations and health-care research.

 

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This page updated October 2007

 

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A partial listing of clients we have served:

 

ADVERTISING and PUBLIC RELATIONS AGENCIES

·       Burson Marsteller

·       BBDO

·       CLM (Current Lifestyles Marketing)

·       Cramer-Krasselt

·       CKPR

·       CUBE PR

·       DeVries PR

·       Dome Communications

·       Doyle Dane Bernbach

·       DMB&B

·       Dailey & Associates

·       Deutsch Advertising

·       Edelman PR Worldwide

·       Evans Larson

·       Fleishman-Hillard

·       GCI Group

·       Golin/Harris Worldwide

·       Grey Advertising

·       Hakuhodo Advertising

·       Hill & Knowlton

·       Ketchum

·       LeGrand Hart

·       Leo Burnett

·       Lewis & Neale

·       McCann Erikson

·       Manning, Selvage & Lee

·       Marina Maher Communications

·       MWW Group

·       NW Ayer

·       Oglvy PR

·       PRWeek Magazine

·       Robert Marston & Associates

·       Ruder-Finn, Inc.

·       Verse Strategic Communications

·       Vorhaus PR

·       Weber Shandwick Worldwide

·       WeissComm Partners

·       WKPR

 

 

CONSUMER PRODUCTS

·       Ace Hardware

·       Allied Signal

·       Amazon.com

·       Angel Soft

·       Avent America

·       Avon

·       AXE

·       Bally's Total Fitness

·       Breath Rite

·       Cars.com

·       Clorox

·       Disney Online

·       Dockers

·       Dove

·       Durex Condoms

·       Dymo

·       Eckerd Drugs

·       eHarmony.com

·       Energizer

·       EXPO White Boards

·       Furminator

·       Gillette

·       GoodNites

·       Greenies pet food

·       Harley Davidson

·       Head & Shoulders

·       Jafra Cosmetics

·       Kohl's

·       Lenscrafter Eyewear

·       Levi Strauss

·       Mattel

·       Maytag

·       The Medicine Shop

·       NaVy (cosmetics)

·       Nike

·       Norelco

·       Old Navy

·       Orkin

·       OxiClean

·       Pampered Chef

·       PediaShure

·       Pointer Jeans

·       Polaroid

·       Proflowers.com

·       Purple-Moon.com

·       RealEstate.com

·       Sears

·       Secret Deodorant

·       Sega of America

·       Serta Sleep

·       Staples

·       Sunglass Hut

·       Toy's 'R Us

·       Uni-ball Pens

·       VoiP

·       Weber Grills

 

 

FINANCIAL/INSURANCE/LEGAL

·       Allstate Insurance

·       Association of California Life Ins. Cos.

·       Bank One Corp.

·       Chubb Group

·       Beneficial Standard Life

·       Burling Bank (Chicago)

·       California Federal Savings

·       Citicorp/Citibank

·       Diner's Club

·       DLJ Direct

·       Family Credit COunselinf Bureau

·       Fleet Norstar

·       Great Western Savings

·       The Hartford

·       Household International

·       Key Band

·       Moneygram from American Express

·       Schwartz Cooper Law Firm

·       Security Pacific Bank

 

 

FOOD RELATED INDUSTRIES

 

·       Arby's

·       Avocado Board

·       Beachnut

·       Beatrice/Hunt-Wesson

·       Borden's

·       Breyer's Ice Cream

·       Bush's Baked Beans

·       Butterball Turkey

·       (CPK) California Pizza Kitchen

·       California Wine Council

·       Caribou Coffee

·       Carl's Jr.

·       Cheese Board

·       Denny's Restaurants

·       Egg Board

·       Gallo Wiinery

·       Heinz

·       IKEA

·       Johnsonville Sausage

·       Kal Kan (Pet food)

·       Kraft/General Foods

·       (KFC) Kentucky Fried Chicken

·       McDonald's

·       M&M/Mars

·       Fluid Milk Board (Milk Mustache)

·       Merci Chocolates

·       National Dairy Council

·       Nestlé

·       Nutripals

·       Oscar Meyer

·       Paul Masson Winery

·       PediaSure

·       Pork Producers Board

·       Quaker

·       Ragu

·       Royal Crown Cola

·       Similac

·       U.S. Apple Association

·       Weight Watchers

 

 

HEALTH RELATED

·       Abbott Laboratories

·       Allergan (Internet)

·       Alzheimer's Association

·       American Cancer Society

·       American Dietetic Association

·       American Heart Association

·       American Medical Association

·       Arthritis Foundation

·       Eli Lilly

·       FHP (HMO)

·       Fox Hollow Technologies

·       HealthAllies.com

·       Hoffman LaRoche

·       Johnson & Johnson

·       Lighthouse Career Awards

·       Medical Advertising News

·       Merck

·       National Ovarian Cancer Coalition

·       Orthopaedic Hospital

·       Pfizer

·       Pharmacia & Upjohn

·       Physicians Prescribing Reference

·       St. John's Hospital

·       Varilux

·       3M

 

 

HIGH TECH/BUSINESS to BUSINESS

·       Arrow Electronics

·       Epson

·       Earthlink

·       IBM

·       Lexmark

·       Mitsubishi

·       Pac Bell Wireless

·       MCI

·       NCR

·       Northern Telecom

·       Northwest Bell

·       Okidata

·       Opinionware.com

·       Philips

·       PC World Magazine

·       PriceRadar.com

·       Raytheon

·       SITA (International airline communications)

·       TotalVid

·       Toshiba

·       Unisphere Solutions

·       Western Digital

 

 

TOURISM/TRAVEL

·       Air New Zealand

·       Australian Tourist Commission

·       Bahamas Ministry of Tourism

·       Carnival Cruises

·       Celebrity Cruises

·       Crystal Cruises

·       Ft. Lauderdale Travel & Tourism

·       Los Angeles Dept. of Airports

·       Madam Tussauds, London

·       Mexico Tourist Bureau

·       Royal Caribbean Cruise Line

·       Sea World

·       SkyMallTravel.com

·       South African Airways

·       City of Stockholm

·       Universal Studios

·       UCLA Conference Center

·       Westin Hotels

 

 

TRANSPORTATION/ENERGY/ENVIRONMENT

·       ARCO

·       California Dept. of Traffic Safety

·       California Department of Transportation

·       CF Motor Freight

·       Exxon

·       FedEx

·       General Motors

·       MX Energy

·       Ogden Martin - Waste-to-Energy

·       Occidental Petroleum

·       Pacific Gas & Electric

·       Southern California Edison

 

 

UNIVERSITIES/ASSOCIATIONS

·       AAA (American Automobile Association)

·       Association for Manufacturing Technology

·       Association of California School Administrators

·       California Association of Realtors

·       California State Lottery

·       California Teachers Association

·       Ford Foundation

·       Kiwanis International

·       Lemelson/MIT Awards Program

·       Lions Clubs International

·       Los Angeles Unified School District

·       New York Judicial Commission on Justice for Children

·       nschool.com

·       Partnership for Plastics Progress

·       PAWS (People Helping Animals)

·       State Bar of California

·       UNICEF

·       University of California, Los Angeles

·       University of Southern California